A global design and brand experience

Overview

LowCountry Restaurants

The site promotes the stunning work of Russian photographer Elena Iv-Skaya. Elena has a passion for highly aesthetic, strong and elegant imagery with saturated colors, and I built a minimalist layout that let her work stand out on its own. The site introduces Elena to professional photographers, models and agencies that might hire her for shoots.

Role

Visual Design
Copywriting
User Experience
Web Development

Client

G. Garvin
Mosby Investments, Inc.

Timeframe

5 months

Research

We conducted competitor research, interviewed key stakeholders and past customers to get an understanding of the event hosting process.

User Testing Results

A step indicator was implemented based on user feedback to give users an idea of their location and a sense of the total duration of the process. Additionally, a link to download the event menu upon completion was added as a convenience to the user and also eliminate an additional step for the event manager during this process.

Mockups

Conclusion

The new event request process has greatly improved how the restaurant handles event inquiries and has resulted in a 38% increase in scheduled events, a response time to inquiry from 24 hours to 15 minutes, and a 89% drop in spam mail. We are constantly iterating based on feedback from users and are now planning to expand the redesign efforts to other aspects of the website.